Trusted by 100+ Agencies

A Predictable Outreach System,
Designed for Agencies

We build and run the outbound system that gets your agency in front of qualified prospects — without adding headcount or wasting time on manual prospecting.

Book a callSee case studies

CampaignTotal LeadsRepliesOppsOpp Rate
CampaignStatusCreatedTotal LeadsSentⓘRepliesReply RateInterested LeadsⓘOpp. Rate
Total Leads = leads loaded into the campaign. Sent = total emails sent (can exceed Total Leads once follow-ups go out). Reply Rate = unique replies ÷ Total Leads. Interested Leads = leads that have replied with interest (warm leads). Click a header to sort, or hover a header with an ⓘ for more detail.

Agency Outreach System

One system, every layer of your outreach handled

From lead sourcing to inbox delivery, we run the full stack behind your pipeline — so you get qualified sales conversations without hiring, managing, or stitching tools together yourself.

Surf Digital service stack — layered 3D render of the outreach system

ICP Profile

We’ve booked meetings in 75+ industries.

Surf Digital runs structured cold outreach across the industries most likely to buy — mapping where attention is earned and where deals close.

hover a point to explore sub-verticals

SEOGoogle AdsWeb DesignEmail MarketingContent MarketingPaid SocialCROLanding PagesBrand StrategyCopywritingSEOGoogle AdsWeb DesignEmail MarketingContent MarketingPaid SocialCROLanding PagesBrand StrategyCopywriting
Meta AdsLinkedIn AdsMarketing AutomationHubSpotShopify DevRetargetingLead GenA/B TestingUX DesignAnalyticsMeta AdsLinkedIn AdsMarketing AutomationHubSpotShopify DevRetargetingLead GenA/B TestingUX DesignAnalytics
TikTok AdsYouTube AdsTechnical SEOLocal SEOLink BuildingSocial MediaDemand GenRevOpsCRMPRTikTok AdsYouTube AdsTechnical SEOLocal SEOLink BuildingSocial MediaDemand GenRevOpsCRMPR
Display AdsProgrammaticNative AdsAffiliate MarketingSMS MarketingVideo ProductionGraphic DesignABMSales EnablementeCommerceDisplay AdsProgrammaticNative AdsAffiliate MarketingSMS MarketingVideo ProductionGraphic DesignABMSales EnablementeCommerce
Content StrategyMarketing OpsPodcast AdsInfluencerUI/UXPPCSEO AuditsData StrategyPerformance CreativePaid SearchContent StrategyMarketing OpsPodcast AdsInfluencerUI/UXPPCSEO AuditsData StrategyPerformance CreativePaid Search
Organic SocialCommunity MgmtReputation MgmtConversion OptimisationWeb AnalyticsAttributionGrowth HackingFunnel BuildingOutbound SalesProspectingOrganic SocialCommunity MgmtReputation MgmtConversion OptimisationWeb AnalyticsAttributionGrowth HackingFunnel BuildingOutbound SalesProspecting
Customer AcquisitionLifecycle MarketingPush NotificationsChatbot MarketingWebinar MarketingAccount ManagementSales StrategyPipeline BuildingCold EmailSDRCustomer AcquisitionLifecycle MarketingPush NotificationsChatbot MarketingWebinar MarketingAccount ManagementSales StrategyPipeline BuildingCold EmailSDR
Digital PREarned MediaPaid AdsIntegrated MarketingCampaign StrategyCreative StrategyMedia BuyingMedia PlanningAudience TargetingLookalike AdsDigital PREarned MediaPaid AdsIntegrated MarketingCampaign StrategyCreative StrategyMedia BuyingMedia PlanningAudience TargetingLookalike Ads
Keyword ResearchCompetitor AnalysisMarket ResearchCustomer InsightsData AnalysisDashboardsMarketing ConsultingWhite LabelReseller ProgramsAgency PartnershipsKeyword ResearchCompetitor AnalysisMarket ResearchCustomer InsightsData AnalysisDashboardsMarketing ConsultingWhite LabelReseller ProgramsAgency Partnerships
SaaS MarketingB2B MarketingDTC MarketingeCommerce MarketingFranchise MarketingRetail MarketingEnterprise MarketingSMB MarketingB2C MarketingSubscription MarketingSaaS MarketingB2B MarketingDTC MarketingeCommerce MarketingFranchise MarketingRetail MarketingEnterprise MarketingSMB MarketingB2C MarketingSubscription Marketing

Offer Intelligence

We've decoded what sells every agency service.

From SEO and PPC to web design and CRO, we've tested the positioning, hooks and outreach angles that actually generate responses. Every offer needs a different message, and we use real campaign data to find what cuts through.

Agency cold email

Agency types we help grow.

We specialise in cold email for these specific agency services — each with its own proven outreach approach, targeting strategy, and real case studies from agencies like yours.

Paid Ads AgenciesOutbound systems for paid ads agencies
SEO AgenciesOutbound systems for SEO agencies
Web Design AgenciesOutbound systems for web design agencies
HubSpot AgenciesOutbound systems for HubSpot agencies
CRO AgenciesOutbound systems for CRO agencies
Digital Marketing AgenciesOutbound systems for digital marketing agencies

Case Studies

We specialise in helping agencies grow.

Real campaigns, real outcomes. Every case study below is a live agency we’ve helped win clients through targeted outbound.

www.wordofmouth.digital
CosmeticsSwimwearCRO
WOMD
www.engagingpartners.co
Shopify & HubSpot UsersHubSpot Marketing Transformation
Engaging Partners
www.searchbar.com.au
NDIS BusinessesGoogle Ads
SearchBar
www.socialgarden.com.au
Aged CareProperty DevelopersPaid Ads
Social Garden
www.realweddings.agency
VenuesCaterersSocial Media
Real Weddings
www.cleancommit.io
Shopify MerchantsShopify PlusShopify Dev
CleanCommit
www.concentrate.co.nz
HubSpot UsersB2B SaaSHubSpot CRM
Concentrate
www.engineroom.com.au
RetailersFranchise GroupsPaid Ads
Engine Room
www.digitalrhinos.com
B2B SaaSContent
Digital Rhinos
Meal Prep BrandsEcom ClothingSEO
AdVisible
metriclabs.com.au
SaaSConstructionAnalytics
Metric Labs
marginmedia.com.au
4x4 Accessory BrandsShopify BrandsPaid Ads
Margin Media
www.qagency.com.au
eCommerceTradesWeb Design
Q Agency
bfj.digital
MedicalHome BuildersPaid Ads
BFJ Digital
attentionexperts.com
Law FirmsReal Estate AgentsSEO
Attention Experts
View all case studies

How It Works

Meet your new outreach process.

Every campaign runs through the same proven system — built and managed entirely by us. Hover any step to see what’s involved.

01Strategy
i
Build your GTM strategy
Strategy
Build your GTM strategy
We map your entire go-to-market before a single email is written. Industries, verticals, competing offers, your strongest case studies, and where the highest-leverage opportunities are hiding — grounded in data from 100+ agencies.
ICP analysisCase study matchingOffer positioningVertical prioritisationGPT-o3 deep researchClaude extended thinking
OutputGTM brief — industries, offers, angles, and priority order
02Research
i
Build your entire TAM
Research
Build your entire TAM
Lookalike targeting, tech stack intelligence, AI scraping, and custom-built scrapers surface every company in your addressable market. Multi-source, deduped — a complete map of everyone worth reaching.
DiscoLikeClay / ClaygentBuiltWithApolloAPIFYFirmableSerperAILinkedIn Sales NavCustom scrapers
OutputFull company list — every reachable business in your ICP
03Prioritisation
i
Score and segment your TAM
Prioritisation
Score and segment your TAM
Every company is scored against your ICP across vertical fit, size, geography, tech stack signals, and revenue indicators — then tiered. Tier 1 gets the first campaigns. Nothing is wasted on low-fit prospects.
Lead scoring modelICP fit matrixClay enrichmentFirmographic filteringTech stack signals
OutputTiered prospect list — Tier 1 ready to move into lead finding
04Lead building
i
Find the right contacts
Lead building
Find the right contacts
We identify the exact decision makers at each company — founders, MDs, heads of marketing, CMOs — and pull their contact data. Targeted by title, seniority, and department. 100 new contacts added every week.
ProspeoApolloLinkedIn Sales NavClayFirmableInstant Data Scraper
Output100 verified contacts/week — name, title, company, email
05Quality control
i
Verify, double-verify, and QA
Quality control
Verify, double-verify, and QA
Every email address runs through a 5-tool waterfall enrichment sequence. We accept 20–30% shrinkage — that's the cost of quality. Only deliverable contacts make it through. Result: 98% deliverability vs the 70–80% industry standard.
FindymailAnyMailFinderLeadMagicProspeoHunter.ioManual QA reviewDeduplication
OutputClean, verified list — 98% deliverability guaranteed
06Copywriting
i
Write email copy for each segment
Copywriting
Write email copy for each segment
Each segment gets its own sequence — personalised to the vertical, offer, and decision maker. Social proof matched to their industry. Plain text, under 100 words. No templates. No spray and pray.
Segment-specific hooksCase study matchingPersonalisation variables5-email sequence26-day cadencePlain text only
OutputFull email sequence per segment — ready for your review
07Your 20 minutes
i
Sent to you for review
Your 20 minutes
Sent to you for review
Before anything goes out, you see it. We send the lead list and email copy for sign-off. Check it looks right, give us any tweaks, approve. That's the full extent of your weekly time commitment — nothing launches without your green light.
Lead list reviewCopy approvalFeedback loopClient sign-off
OutputApproved campaign — ready to schedule
08Launch
i
We schedule and send on your behalf
Launch
We schedule and send on your behalf
We load the campaign into Instantly.ai, set sending limits (max 30/inbox/day), and launch across alias domain inboxes. Interested replies land in your inbox flagged and ready. We handle everything — you just take the meetings.
Instantly.aiAlias domains10 warmed inboxes300 emails/dayReply monitoringLead handover
Output12–16 interested leads/month handed to your sales team

Testimonials

Hear from our agency partners.

Don’t take our word for it — here’s what agency founders and directors say about working with us.

I wanted to take a shortcut to work with someone who knew what they were doing, especially in our industry. They already had experience in our niche so it was seamless getting started.

Tim Davidson
Tim DavidsonCo Founder, Clean Commit
Attention Experts

I found Surf Digital to have a knack for Marketing and systems. They are a great company to work with and highly collaborative. Would recommend to other agencies.

George Hawwa
George HawwaFounder & Director
Engaging Partners

Great working with Surf Digital. They knew their stuff and helped us get up on the curve.

Boyd Wason
Boyd WasonManaging Director
Real Weddings

What a great start to the campaigns! We haven't stopped all day. It's the most successful thing we've tried to date (in 20 years!) Thanks for your help; I'm so glad your initial email cut through my inbox clutter :)

Kirsten MacKelden
Kirsten MacKeldenCo Founder
Trusted by 100+ Agencies

Built specifically for this agency.

We build and manage outbound systems for agencies that already deliver great work and want more qualified meetings.

We work best with agencies that:

Marketing Agency

You run a paid ads, advertising, or revenue-generating agency working with paying clients.

Tangible Results

You already deliver measurable results your clients can point to.

Brand

You have a distinct brand and proof points prospects can trust.

Capacity

You have the capacity to take on and deliver for new clients.

Trusted by 100+ Agencies

Book a call and learn how we book meetings for agencies like yours.

We build and run the outbound system that gets your agency in front of qualified decision-makers — without you lifting a finger. Book a time and we'll show you exactly how it works.

Trusted by leading Australian agencies

First PageQ AgencyEngine RoomBFJ DigitalAttention ExpertsMetric LabsAdvisibleShoutIndigo DigitalClean CommitMargin MediaSocial Garden

FAQ

Frequently asked questions

Everything you need to know about how Surf Digital builds and runs outbound systems for Australian marketing agencies.

What is a cold email agency?

A cold email agency builds and manages outbound email campaigns that introduce your business to qualified prospects who have not spoken with you before.

Surf Digital is a cold email agency Australia marketing agencies use to create targeted lists, write outbound messaging, manage sending infrastructure, and turn interested replies into qualified sales opportunities.

Do you provide cold email services in Australia?

Yes. Surf Digital provides done-for-you cold email services for Australian agencies and B2B companies that want a more predictable outbound pipeline.

We handle strategy, prospect research, copywriting, inbox setup, campaign management, reply handling, and reporting so clients can focus on sales conversations.

Do you work with marketing agencies?

Yes. Cold email for marketing agencies Australia-wide is our core focus. We work with SEO agencies, paid ads agencies, web design agencies, creative agencies, PR agencies, and other B2B service providers.

Our campaigns are built around each agency's offer, target market, proof points, and sales process so outbound lead generation feels specific rather than generic.

How does Surf Digital generate leads?

We generate leads by identifying the right companies to contact, building clean prospect lists, writing relevant cold email sequences, and running controlled outbound campaigns from dedicated sending infrastructure.

Interested replies are qualified and passed to your team as sales opportunities or appointment setting outcomes, depending on your process.

Is cold email still effective for B2B lead generation?

Yes, cold email is still effective for B2B lead generation when the targeting, message, deliverability, and follow-up process are handled properly.

The strongest results come from outbound lead generation campaigns that speak to a specific business problem, use relevant proof, and create a clear reason for the prospect to reply.

How long does it take to see results from cold email?

Most campaigns start seeing interested replies within the first two to three weeks after launch, with booked meetings usually following once targeting and messaging are refined.

Cold email services work best as an ongoing outbound lead generation system because reply quality, qualified sales opportunities, and appointment setting volume improve as campaign data compounds.